Post by nurnobisorker13 on Oct 26, 2024 4:52:13 GMT -6
Although it is not usually the first “network” that comes to mind when thinking about social media marketing strategies , Pinterest is a platform with a lot of potential to gain brand visibility and visits to a website (especially in some sectors such as fashion or gastronomy , among others). If you want to know how to integrate this platform into your digital strategy, we explain it to you in this post.
More and more users are browsing this social platform, looking for inspiration for recipes, decoration, crafts, health tips, gift ideas... and saving them as pins (any bulk telegram blastimage or video that someone decides to save on Pinterest, either from the platform itself or from a website or blog) on their personal thematic boards . In addition to the visual content (image or video), these pins usually include a link to the original source (a website, an online store, a blog post...).
This is precisely one of the main advantages over other social networks such as Facebook: users are thinking about taking action and actively looking for ideas. In fact, although when users enter this platform they see a "feed" with pins (images or videos) related to their interests (a collection of links and content from different boards and users that each has followed), Pinterest also works as a search engine .
For example, now that we have just started the year, a user may be interested in healthy recipes and instead of going to Google, they may search directly on Pinterest, where they will find results visually and can visit the corresponding link and/or save the pin to their account.
Pinterest search engine example
But how do you get your business account pins (like other social networks, brands should use business accounts instead of personal ones) to be used for searches relevant to your business? Pinterest’s algorithm takes into account the quality of the domain the pins point to, the quality of the pin (originality, popularity, interaction…), the quality of the account itself, and the relevance of the topic (i.e. the keywords included in the pin).
Taking these factors into account, there are a number of tips to improve your positioning on Pinterest.
To make your domain more popular, create pins that point to it frequently. It is also a good idea to include a button so that users can easily save your website content to their Pinterest boards.
Consistency is key. That is, it is better to post one pin every day throughout the week than seven at once.
Create visually appealing pins . On the Pinterest for Business website you'll find several tips for creating successful pins .
Include keywords in the title and description (always in a natural way, thinking of the user rather than the robot). It is also advisable to create attractive descriptions, to provide users with the information they need and generate interest in visiting the link (the landing page should be related to what the pin shows).
Interact with other accounts : follow boards related to your activity (going back to the case of healthy recipes, an example would be bloggers or micro-influencers in the sector).
Measure and adjust . Like other social networks, Pinterest also offers an analytics section for business accounts. This will allow you to better understand your audience and find out which pins perform best. In addition to the data provided by the platform itself, and Google Analytics, you can analyze the traffic that it brings to your website. Don't forget to review your results and make any necessary adjustments.
Create promoted pins . Just like other networks like Twitter, Facebook or Instagram, Pinterest also has its advertising platform, which allows you to reach more people in less time.
More and more users are browsing this social platform, looking for inspiration for recipes, decoration, crafts, health tips, gift ideas... and saving them as pins (any bulk telegram blastimage or video that someone decides to save on Pinterest, either from the platform itself or from a website or blog) on their personal thematic boards . In addition to the visual content (image or video), these pins usually include a link to the original source (a website, an online store, a blog post...).
This is precisely one of the main advantages over other social networks such as Facebook: users are thinking about taking action and actively looking for ideas. In fact, although when users enter this platform they see a "feed" with pins (images or videos) related to their interests (a collection of links and content from different boards and users that each has followed), Pinterest also works as a search engine .
For example, now that we have just started the year, a user may be interested in healthy recipes and instead of going to Google, they may search directly on Pinterest, where they will find results visually and can visit the corresponding link and/or save the pin to their account.
Pinterest search engine example
But how do you get your business account pins (like other social networks, brands should use business accounts instead of personal ones) to be used for searches relevant to your business? Pinterest’s algorithm takes into account the quality of the domain the pins point to, the quality of the pin (originality, popularity, interaction…), the quality of the account itself, and the relevance of the topic (i.e. the keywords included in the pin).
Taking these factors into account, there are a number of tips to improve your positioning on Pinterest.
To make your domain more popular, create pins that point to it frequently. It is also a good idea to include a button so that users can easily save your website content to their Pinterest boards.
Consistency is key. That is, it is better to post one pin every day throughout the week than seven at once.
Create visually appealing pins . On the Pinterest for Business website you'll find several tips for creating successful pins .
Include keywords in the title and description (always in a natural way, thinking of the user rather than the robot). It is also advisable to create attractive descriptions, to provide users with the information they need and generate interest in visiting the link (the landing page should be related to what the pin shows).
Interact with other accounts : follow boards related to your activity (going back to the case of healthy recipes, an example would be bloggers or micro-influencers in the sector).
Measure and adjust . Like other social networks, Pinterest also offers an analytics section for business accounts. This will allow you to better understand your audience and find out which pins perform best. In addition to the data provided by the platform itself, and Google Analytics, you can analyze the traffic that it brings to your website. Don't forget to review your results and make any necessary adjustments.
Create promoted pins . Just like other networks like Twitter, Facebook or Instagram, Pinterest also has its advertising platform, which allows you to reach more people in less time.