Post by sinthiya007 on Nov 2, 2024 23:29:00 GMT -6
Today I have the pleasure of presenting you the testimony of the Luxembourg group Abitare. A customer of SPREAD for almost a year now, its youth brand Abitare Kids offers furniture, decoration, but also games and toys and childcare items that are as irresistible as they are stylish. It was during the E-commerce Paris 2014 trade show that the meeting with SPREAD took place. Abitare Kids was looking for a solution that would allow it to be more active on social networks, but above all to better target its customers.
Animate and qualify
In the space of 10 months, Abitare Kids went from 9,000 to 30,000 qualified on page seo service fans on Facebook . Needless to say, this didn't happen by itself! By combining both content strategy and marketing operations, Abitare Kids was able to increase the value of its social community .
Animate your community
The very first operation it implemented was the Advent calendar.
A lot of work to set up, but it brought him more than 5,000 participants and more than 2,300 new fans. A good start, isn't it? Since then, Abitare Kids has been moving towards more classic "draw" type games, which are quick to set up for their team. And the results are there: 7,000 to 9,000 fans acquired per operation .
Their secret: good relay on social networks, and above all, a gift that makes you dream!
Also convert
Beyond the not insignificant objective of acquiring fans and opt-in emails, a new objective appears: conversion. Indeed, following the competitions, Abitare Kids retargets its losers . A win-win strategy for both the site and its customers:
Following the contest with a stroller to be won, we offered the losers a discount on these products, since this assumed that they had needs in this age group. We then had quite a few people order a stroller with the discount.
Qualify to know better
Precisely, let's talk about age groups. This is a fundamental piece of data in Abitare Kids' core business. During the data capture phase, they can thus qualify their base using custom fields . Each profile of its Customer Family is therefore questioned about the age of its children.
The brand can then completely adapt its message, and especially its offers. No need to offer a mezzanine bed to the parents of a 2-year-old child, for example! As I speak, Abitare Kids has already qualified half of its customer base in this sense (and does not intend to stop there!). In addition to the segmentation and emailing functionalities, they are starting to use a few scenarios in order to go further.
A relationship under the sign of exchange
You should know that they have no shortage of projects! Always at the forefront of the latest web trends, and always looking for improvements, they prove to be very valuable customers. Indeed, their objective is clear: to use SPREAD to the maximum. Sometimes after many hours spent on the phone, they do not hesitate to challenge us and push all the teams to their limits! That said, what comes out of all this is very positive:
Animate and qualify
In the space of 10 months, Abitare Kids went from 9,000 to 30,000 qualified on page seo service fans on Facebook . Needless to say, this didn't happen by itself! By combining both content strategy and marketing operations, Abitare Kids was able to increase the value of its social community .
Animate your community
The very first operation it implemented was the Advent calendar.
A lot of work to set up, but it brought him more than 5,000 participants and more than 2,300 new fans. A good start, isn't it? Since then, Abitare Kids has been moving towards more classic "draw" type games, which are quick to set up for their team. And the results are there: 7,000 to 9,000 fans acquired per operation .
Their secret: good relay on social networks, and above all, a gift that makes you dream!
Also convert
Beyond the not insignificant objective of acquiring fans and opt-in emails, a new objective appears: conversion. Indeed, following the competitions, Abitare Kids retargets its losers . A win-win strategy for both the site and its customers:
Following the contest with a stroller to be won, we offered the losers a discount on these products, since this assumed that they had needs in this age group. We then had quite a few people order a stroller with the discount.
Qualify to know better
Precisely, let's talk about age groups. This is a fundamental piece of data in Abitare Kids' core business. During the data capture phase, they can thus qualify their base using custom fields . Each profile of its Customer Family is therefore questioned about the age of its children.
The brand can then completely adapt its message, and especially its offers. No need to offer a mezzanine bed to the parents of a 2-year-old child, for example! As I speak, Abitare Kids has already qualified half of its customer base in this sense (and does not intend to stop there!). In addition to the segmentation and emailing functionalities, they are starting to use a few scenarios in order to go further.
A relationship under the sign of exchange
You should know that they have no shortage of projects! Always at the forefront of the latest web trends, and always looking for improvements, they prove to be very valuable customers. Indeed, their objective is clear: to use SPREAD to the maximum. Sometimes after many hours spent on the phone, they do not hesitate to challenge us and push all the teams to their limits! That said, what comes out of all this is very positive: